Scope: Branding, Graphic Design
Tools: Adobe Illustrator, Photoshop, InDesign
Wax & Hive brand identity captures the essence of a modern candle shop through a refined and earthy aesthetic. A deep green color palette, organic textures, and sophisticated typography create a sense of warmth and tranquility, reflecting the calming experience of lighting a candle. The exterior storefront concept establishes a welcoming retail presence, while the merchandise—ranging from candle packaging to branded accessories—ensures a cohesive and immersive brand experience. Presented in an editorial-style magazine, Wax & Hive demonstrates how thoughtful branding can transform a retail space into a destination, inviting customers to engage with scent, ambiance, and design in a meaningful way.
Exterior & Store Signage
Merch
For educational purposes only