Scope: Integrated Branding, Advertising, Graphic Design
Tools: Adobe Illustrator and Photoshop
Scarce Sweets transforms the traditional candy shop into a mission-driven experience supporting endangered animal conservation through a vibrant pink palette and playful yet polished branding. Custom packaging, employee apparel, and in-store graphics create a cohesive identity, while large-scale advertising, including bus wraps and digital campaigns, extends the brand’s impact beyond the storefront. Designed to be both indulgent and purposeful, Scarce Sweets proves that something as simple as candy can make a meaningful difference.
Graphic Design
Advertising
For educational purposes only